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Garden Cosmetics SAS · Novara, Italy

Seventy years of
Italian craftsmanship

Founded in Novara in 1954, Garden Cosmetics SAS has grown from a single Italian laboratory into an internationally recognised cosmetics group — exporting to 30+ countries while keeping every product 100% Made in Italy.

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Years of Experience
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Countries Served
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Professional Brands
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Made in Italy
Our Mission

We don't just manufacture cosmetics.
We build beauty brands.

Garden Cosmetics SAS is the Italian company that since 1954 produces and distributes the BOUTIQUE brand and other professional cosmetics worldwide. We are not a simple reseller: every product bearing our name is born in our laboratory, formulated by our scientific team, and clinically tested before it reaches your hands. This is what making Italian cosmetics means to us.

Our History

From Novara to
the world

Our story begins in 1954 in northern Italy — and every chapter since has been written with the same ingredients: scientific rigour, artisan passion, and an uncompromising commitment to quality.

“The diversity of our brands is our strength: every woman can find the product made for her, with the same guarantee of Italian quality that has accompanied us since 1954.”
— The Garden Cosmetics SAS Team
Garden Cosmetics Novara factory, 1954

Novara, 1954 — the year Garden Cosmetics SAS was founded.

1954

Founded in Novara

Garden Cosmetics SAS opens in Italy with a clear vision: to produce quality cosmetics accessible to all women. From day one, production stays in-house — at our Novara facility — ensuring full control over every formulation.

'60s
–
'70s

First brand & first exports

The BOUTIQUE brand is born, designed to celebrate Italian beauty with refined, accessible products. Within a few years, exports begin to Europe and the Middle East — carrying Made in Italy cosmetics across borders.

'80s
–
'90s

Portfolio expansion

Garden Cosmetics SAS broadens its offer with new professional brands, including Banana Caprice and Vogue Beauty. Each brand is created to serve a specific audience, maintaining the same production quality and scientific standards.

2000
–
Today

Advanced R&D & global reach

Today Garden Cosmetics SAS manages over 10 professional brands and exports to more than 30 countries from North America to Asia. Our scientific team continuously develops new formulations, integrating the latest cosmetology research with Italian artisan tradition. All products comply with strict EU quality standards.

NOVARA
The Heart of Production

Produced in Novara,
distributed worldwide

Our production facility is located in Novara, in the heart of northern Italy. This is where every BOUTIQUE product is formulated, assembled and inspected before shipment. Keeping production in-house is not just a logistical choice — it is a quality guarantee we refuse to delegate.

Every batch undergoes safety and efficacy testing by accredited laboratories and university institutes. Every ingredient complies with the most stringent requirements of the EU Cosmetics Regulation 1223/2009.

In-House Production

Our own Novara facility — total control over every product

Clinical Testing

Every product tested by accredited labs and university institutes

EU Standards

Ingredients complying with the EU Cosmetics Regulation requirements

Export to 30+ Countries

Europe, Middle East, Asia and North America

Garden Cosmetics production facility exterior, Novara Italy
Garden Cosmetics SAS — Production Facility, Novara, Italy
Our Values

What guides every product
we make

Italian Heritage

Production and research rooted in the Italian cosmetics tradition since 1954 — every formula made in Novara.

Accessible Excellence

Luxury-level formulations at accessible prices — because high quality beauty should be for everyone.

Scientific Expertise

A dedicated R&D team developing new technologies and original formulations, integrating science with artisan craft.

Genuine Care

Suitable for every skin type, designed for those who want to take care of themselves every day — in the small precious ritual of self-care.

Why Choose Us

Quality certified
in every detail

Seventy years of in-house manufacturing, strict adherence to EU cosmetics law, and a commitment to ongoing scientific research — these are the foundations on which every Garden Cosmetics product is built.

Contract Manufacturing Contact Us
70+

Years of Experience

Since 1954 we develop original formulations in our Italian laboratory. A history of expertise that translates into more effective and safer products.

30+

Countries Worldwide

Our products are distributed in over 30 countries, from Europe to the Middle East, from Asia to North America. Global trust, Italian roots.

10+

Professional Brands

A diversified portfolio to meet every beauty need, from daily skincare to professional make-up.

100%

Made in Italy

Every product is designed, formulated and produced in our Novara facility. Made in Italy is not a slogan — it is our daily reality.

Quality Standards & Compliance

GMP — Good Manufacturing Practice
EU Cosmetics Regulation 1223/2009
ISO 9001 Quality Management
100% Made in Italy
Clinical Safety Testing
In-House R&D Since 1954

Looking for a manufacturing
partner?

Over 70 years of Italian expertise are available to your brand. Let us handle formulation, production and regulatory compliance — so you can focus on what you do best.

Explore Contract Manufacturing Get in Touch